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~person:"Evans, Martin D.D."
~person:"Hosany, Sameer"
~person:"Martin, D"
~person:"Martin, Drew"
~person:"Poutvaara, Panu"
~subject:"Relationship marketing"
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Evans, Martin D.D.
Hosany, Sameer
Martin, D
Martin, Drew
Poutvaara, Panu
Chaney, Damien
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Kozak, Metin
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ECONIS (ZBW)
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1
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
2
The role of shared values in understanding loyalty over time : a longitudinal study on music festivals
Chaney, Damien
;
Martin, Drew
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10011672211
Saved in:
3
The efficacy of shopping value in predicting destination loyalty
Sirakaya-Turk, Ercan
;
Ekinci, Yuskel
;
Martin, Drew
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1878-1885
Persistent link: https://www.econbiz.de/10011384159
Saved in:
4
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
Saved in:
5
Tourism life cycle and sustainability analysis : profit-focused strategies for mature destinations
Kozak, Metin
;
Martin, Drew
- In:
Tourism management : research, policies, practice
33
(
2012
)
1
,
pp. 188-194
Persistent link: https://www.econbiz.de/10009354587
Saved in:
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