The role of shared values in understanding loyalty over time : a longitudinal study on music festivals
Year of publication: |
April 2017
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Authors: | Chaney, Damien ; Martin, Drew |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 56.2017, 4, p. 507-520
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Subject: | loyalty | shared values | festivals | time effect | new institutional theory | Großveranstaltung | Big event | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Musik | Music |
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