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~person:"Evanschitzky, Heiner"
~person:"Fehr, Peter"
~person:"Ulaga, Wolfgang"
~subject:"Bundling strategy"
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Search: subject_exact:"Dienstleistungsmarketing"
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Bundling strategy
Dienstleistungsmarketing
7
Services marketing
7
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5
Deutschland
3
Dienstleistung
3
Germany
3
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Evanschitzky, Heiner
Fehr, Peter
Ulaga, Wolfgang
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3
Kowalkowski, Christian
2
Lusch, Robert F.
2
Oguachuba, Jane S.
2
Rühlig, Ralph
2
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1
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1
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Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service research
1
Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]
1
Schriftenreihe des Instituts für Kredit- und Finanzwirtschaft
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Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
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2
Towards a measurement of solution orientation : construct and research directions
Kawohl, Julina
;
Evanschitzky, Heiner
;
Woitsetschläger, …
- In:
Proceedings / First International Symposium on Services …
,
(pp. 103-114)
.
2009
Persistent link: https://www.econbiz.de/10003862593
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3
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
4
How to sell services more profitably
Reinarzt, Werner
;
Ulaga, Wolfgang
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 90-96
Persistent link: https://www.econbiz.de/10003692125
Saved in:
5
Dienstleistungsmanagement in der Wohnungswirtschaft : wohnbegleitende Dienstleistungen für Mieter und Eigentümer
Fehr, Peter
-
2000
-
1. Aufl
Persistent link: https://www.econbiz.de/10001498175
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