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~person:"Evanschitzky, Heiner"
~person:"Ulaga, Wolfgang"
~subject:"Bundling strategy"
~subject:"Supplier relationship management"
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Search: subject_exact:"Dienstleistungsmarketing"
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Bundling strategy
Supplier relationship management
Dienstleistungsmarketing
6
Services marketing
6
Leistungsbündel
4
B-to-B-Marketing
2
Business-to-business marketing
2
Deutschland
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Dienstleistung
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Dienstleistungssektor
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Germany
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Lieferantenmanagement
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Cultural identity
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Customer satisfaction
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Dienstleistungshandel
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Dienstleistungsqualität
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Internationales Marketing
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KMU
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Evanschitzky, Heiner
Ulaga, Wolfgang
Grönroos, Christian
6
Jacob, Frank
3
Kleinaltenkamp, Michael
3
Lusch, Robert F.
3
Vargo, Stephen L.
3
Ahlert, Dieter
2
Gehrer, Michael
2
Gummesson, Evert
2
Helm, Roland
2
Hoffmann, Antje
2
Kohr, Jürgen
2
Kowalkowski, Christian
2
Oguachuba, Jane S.
2
Rühlig, Ralph
2
Abramovici, Marianne
1
Adam, Richard
1
Agyei, Paul Mensah
1
Ahn, Jinwoo
1
Amarotico, Julia
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Ang, Chinhui
1
Aziz, Khurram
1
Baines, Tim
1
Balaraman, Pravin
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Barrutia, José M.
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Carreras-Simó, Miquel
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Cassia, Fabio
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Chen, Ja-Shen
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Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service research
1
Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]
1
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ECONIS (ZBW)
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Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
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2
Towards a measurement of solution orientation : construct and research directions
Kawohl, Julina
;
Evanschitzky, Heiner
;
Woitsetschläger, …
- In:
Proceedings / First International Symposium on Services …
,
(pp. 103-114)
.
2009
Persistent link: https://www.econbiz.de/10003862593
Saved in:
3
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
4
How to sell services more profitably
Reinarzt, Werner
;
Ulaga, Wolfgang
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 90-96
Persistent link: https://www.econbiz.de/10003692125
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