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~person:"Ewing, Michael"
~source:"econis"
~subject:"Internet"
~subject:"Weltwirtschaftsordnung"
~type_genre:"Reprint"
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Ewing, Michael
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
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Integrated marketing communication measurement and evaluation
Ewing, Michael
- In:
The evolution of integrated marketing communications : …
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(pp. 29-43)
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2011
Persistent link: https://www.econbiz.de/10009232922
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