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~person:"Füller, Johann"
~person:"Hyysalo, Sampsa"
~person:"Jacob, Frank"
~person:"Kleinaltenkamp, Michael"
~person:"Leimeister, Jan Marco"
~person:"Lettl, Christopher"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Füller, Johann
Hyysalo, Sampsa
Jacob, Frank
Kleinaltenkamp, Michael
Leimeister, Jan Marco
Lettl, Christopher
Hajli, Nick
6
Harrigan, Paul
6
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Ind, Nicholas
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Research policy : policy, management and economic studies of science, technology and innovation
1
The journal of product & brand management
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ECONIS (ZBW)
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The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
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2
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Saved in:
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