The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Year of publication: |
2017
|
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Authors: | Füller, Johann ; Bilgram, Volker |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 4, p. 386-401
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Subject: | New product development | Crowdsourcing | Brand co-creation | Customer relationship management | Co-creation | Beziehungsmarketing | Relationship marketing | Produktentwicklung | Kundenintegration | Customer integration | Markenführung | Brand management | Innovationsmanagement | Innovation management | Markenimage | Brand image | Betriebliche Wertschöpfung | Value creation |
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