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~person:"Füller, Johann"
~person:"Voegele, Arno"
~subject:"Brand value"
~subject:"Brand"
~subject:"Consumer attitudes"
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Brand value
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19
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Füller, Johann
Voegele, Arno
Abril Barrie, Carmen
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Fu, Frank Q.
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Hultink, Erik J.
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Ahmed, Yasser Serag Eldin
1
Antorini, Yun Mi
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Revolutionizing innovation : users, communities, and open innovation
1
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ECONIS (ZBW)
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The power of community brands : how user-generated brands emerge
Füller, Johann
- In:
Revolutionizing innovation : users, communities, and …
,
(pp. 353-375)
.
2016
Persistent link: https://www.econbiz.de/10014547643
Saved in:
2
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Saved in:
3
Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann
;
Faullant, Rita
;
Matzler, Kurt
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
Saved in:
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