The power of community brands : how user-generated brands emerge
Johann Füller
| Year of publication: |
2016
|
|---|---|
| Authors: | Füller, Johann |
| Published in: |
Revolutionizing innovation : users, communities, and open innovation. - Cambridge, Massachusetts : MIT Press, ISBN 978-0-262-02977-3. - 2016, p. 353-375
|
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Produktentwicklung | New product development | Open Innovation | Open innovation | Kundenintegration | Customer integration |
| Extent: | Illustrationen, Tabellen |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014547643