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~person:"Füller, Johann"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
New product development
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Produktentwicklung
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Customer integration
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Consumer behaviour
6
Innovation management
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Innovationsmanagement
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Brand co-creation
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Brand image
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Co-creation
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Füller, Johann
Morgan, Todd
5
Böckermann, Florian
4
Schaarschmidt, Mario
4
Anokhin, Sergey Alexander
3
Chen, Annie Huiling
3
Gasparin, Marta
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Herstatt, Cornelius
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Krafft, Manfred
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Kuester, Sabine
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Ma, Shuang
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Mokhtar, Sany Sanuri Mohd
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Naudé, Peter
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Peng, Norman
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Schweitzer, Fiona Maria
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Atakan, S. Sinem
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Bartl, Michael
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Biemans, Wim
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Bonner, Joseph M.
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Bretschneider, Ulrich
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Cafaro, Paul G.
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Casidy, Riza
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Chang, Woojung
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Christiansen, John K.
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Cui, Anna Shaojie
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Ematinger, Reinhard
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Ernst, Holger
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Heidenreich, Sven
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Journal of management information systems : JMIS
1
The journal of product & brand management
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ECONIS (ZBW)
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The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
Saved in:
2
Consumer empowerment through Internet-based co-creation
Füller, Johann
;
Mühlbacher, Hans
;
Matzler, Kurt
; …
- In:
Journal of management information systems : JMIS
26
(
2009/10
)
3
,
pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
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