//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Füller, Johann"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"World"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Social Web
21
Social web
21
Innovation
12
Konsumentenverhalten
10
Innovation management
9
Innovationsmanagement
9
Customer integration
7
Kundenintegration
7
New product development
7
Produktentwicklung
7
Crowdsourcing
6
Brand management
5
Creativity
5
Kreativität
5
Markenführung
5
Internet marketing
3
Online-Marketing
3
Open Innovation
3
Open innovation
3
Viral marketing
3
Virales Marketing
3
Virtual reality
3
Virtuelle Realität
3
Beziehungsmarketing
2
Brand
2
Brand image
2
Competition
2
Dispute settlement
2
Innovationswettbewerb
2
Konfliktregelung
2
Markenartikel
2
Markenimage
2
Relationship marketing
2
Social media
2
Technology competition
2
Western countries
2
Westliche Staaten
2
Wettbewerb
2
co-creation
2
more ...
less ...
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
Hochschulschrift
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Füller, Johann
Filieri, Raffaele
19
Laroche, Michel
19
Dwivedi, Yogesh Kumar
16
Flavián Blanco, Carlos
16
Loureiro, Sandra Maria Correia
16
Hollebeek, Linda D.
13
Law, Chun Hung Roberts
13
Rita, Paulo
13
Carlson, Jamie
12
Akram, Umair
11
Belk, Russell W.
11
Bigné Alcañiz, J. Enrique
11
Casaló, Luis V.
11
Ko, Eunju
11
Rana, Nripendra P.
11
Cleveland, Mark
10
Funk, Daniel C.
10
Ko, Yong Jae
10
Quach, Sara
10
Veloutsou, Cleopatra
10
Hennig-Thurau, Thorsten
9
McLean, Graeme J.
9
Ahuja, Vandana
8
Donthu, Naveen
8
Harrigan, Paul
8
Jebarajakirthy, Charles
8
Kumar, Vikas
8
Michaelidou, Nina
8
Park, Jungkun
8
Rather, Raouf Ahmad
8
Ruyter, Ko de
8
Seo, Yuri
8
Shapiro, Stephen L.
8
Taheri, Babak
8
Tan, Yong
8
Thaichon, Park
8
Thurasamy Ramayah
8
Wallace, Elaine
8
Balakrishnan, Janarthanan
7
more ...
less ...
Published in...
All
Journal of management information systems : JMIS
2
California management review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
R & D management
1
Research policy : policy, management and economic studies of science, technology and innovation
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
2
User roles and contributions in innovation-contest communities
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
;
Matzler, Kurt
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
1
,
pp. 273-307
Persistent link: https://www.econbiz.de/10010401638
Saved in:
3
The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja
;
Hautz, Julia
;
Dennhardt, Severin
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
Saved in:
4
The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker
;
Füller, Johann
;
Koch, Giordano
;
Rapp, …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
4
,
pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
Saved in:
5
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Saved in:
6
Predicting new product success with prediction markets in online communities
Matzler, Kurt
;
Grabher, Christopher
;
Huber, Jürgen
; …
- In:
R & D management
43
(
2013
)
5
,
pp. 420-432
Persistent link: https://www.econbiz.de/10010213437
Saved in:
7
Consumer confusion in internet-based mass customization : testing a network of antecedents and consequences
Matzler, Kurt
;
Stieger, Daniel
;
Füller, Johann
- In:
Journal of consumer policy : consumer issues in law, …
34
(
2011
)
2
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009306452
Saved in:
8
Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann
;
Faullant, Rita
;
Matzler, Kurt
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
Saved in:
9
Refining virtual co-creation from a consumer perspective
Füller, Johann
- In:
California management review
52
(
2009/10
)
2
,
pp. 98-122
Persistent link: https://www.econbiz.de/10003960523
Saved in:
10
Consumer empowerment through Internet-based co-creation
Füller, Johann
;
Mühlbacher, Hans
;
Matzler, Kurt
; …
- In:
Journal of management information systems : JMIS
26
(
2009/10
)
3
,
pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->