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~person:"Füller, Johann"
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Search: subject:"\"social media\""
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Social Web
29
Social web
29
Innovation
15
Customer integration
10
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10
Consumer behaviour
9
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9
Innovation management
8
Innovationsmanagement
8
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6
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English
26
German
6
Author
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Füller, Johann
Kreutzer, Ralf T.
50
Dwivedi, Yogesh Kumar
43
Whinston, Andrew B.
41
Goldfarb, Avi
40
Qiu, Liangfei
39
Skiera, Bernd
37
Kuchler, Theresa
35
Stroebel, Johannes
35
Ghose, Anindya
34
Law, Chun Hung Roberts
33
Tucker, Catherine
33
Bailey, Michael
29
Tan, Yong
29
Hajli, Nick
28
Stephen, Andrew T.
28
Wirtz, Bernd W.
28
Kollmann, Tobias
27
Ozuem, Wilson
27
Martínez-López, Francisco J.
26
Rita, Paulo
26
Gu, Bin
25
Kumar, Subodha
25
Pitt, Leyland F.
25
Stieglitz, Stefan
25
Asongu, Simplice
24
Loureiro, Sandra Maria Correia
24
Bauer, Hans H.
23
Filieri, Raffaele
23
Gretzel, Ulrike
23
Harrigan, Paul
23
Ruyter, Ko de
23
Sabatini, Fabio
23
Saxton, Gregory D.
23
Vrontis, Demetris
23
Wilbur, Kenneth C.
23
Budzinski, Oliver
22
Flavián Blanco, Carlos
22
Jerath, Kinshuk
21
Karjaluoto, Heikki
21
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Journal of management information systems : JMIS
4
Creativity and innovation management
3
California management review
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Der Markt : international journal of marketing
1
Discontinuous innovation : learning to manage the unexpected
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business process integration and management : IJBPIM
1
International journal of entrepreneurship and innovation management : IJEIM
1
Journal of Product & Brand Management
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
1
R & D management
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Sloan working papers
1
Strategie und Leadership : Festschrift für Hans H. Hinterhuber
1
The future of knowledge management
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of strategic information systems : incorporating International Information Systems
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
WEB 2.0 : Hype oder Substanz?
1
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ECONIS (ZBW)
31
Other ZBW resources
1
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1
Cash or non-cash? : Exploring ideators' incentive preferences in crowdsourcing contests
Riedl, Christoph A.
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of management information systems : JMIS
41
(
2024
)
2
,
pp. 487-514
Persistent link: https://www.econbiz.de/10014583064
Saved in:
2
The impact of
social
media
campaigns on the success of new product introductions
Baum, Daniela
;
Spann, Martin
;
Füller, Johann
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 289-297
Persistent link: https://www.econbiz.de/10012114164
Saved in:
3
The perfect match! : open innovation platforms : assets for collaborative start-ups
Bereczki, Izabella
;
Füller, Johann
;
Stănculescu, Oana
- In:
International journal of entrepreneurship and …
26
(
2022
)
3/4
,
pp. 133-160
Persistent link: https://www.econbiz.de/10014310816
Saved in:
4
Open strategy : a new strategy paradigm
Matzler, Kurt
;
Füller, Johann
;
Koch, Britta
;
Hautz, Julia
- In:
Strategie und Leadership : Festschrift für Hans H. …
,
(pp. 37-55)
.
2014
Persistent link: https://www.econbiz.de/10010236402
Saved in:
5
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
6
The impact of user interactions in
social
media
on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja
;
Hautz, Julia
;
Dennhardt, Severin
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
Saved in:
7
Firestorms : modeling conflict diffusion and management strategies in online communities
Hauser, Florian
;
Hautz, Julia
;
Hutter, Katja
;
Füller, …
- In:
The journal of strategic information systems : …
26
(
2017
)
4
,
pp. 285-321
Persistent link: https://www.econbiz.de/10011792968
Saved in:
8
Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katja
;
Füller, Johann
;
Hautz, Julia
;
Bilgram, …
- In:
Journal of management information systems : JMIS
32
(
2015
)
3
,
pp. 197-228
Persistent link: https://www.econbiz.de/10011435879
Saved in:
9
Reciprocity vs.free-riding in innovation contest communities
Kathan, Wolfgang
;
Hutter, Katja
;
Füller, Johann
; …
- In:
Creativity and innovation management
24
(
2015
)
3
,
pp. 537-549
Persistent link: https://www.econbiz.de/10011454167
Saved in:
10
Das kreative Potenzial von Online-Communities für das Marketing : das Fallbeispiel Hyve AG
Füller, Johann
- In:
WEB 2.0 : Hype oder Substanz?
,
(pp. 49-62)
.
2008
Persistent link: https://www.econbiz.de/10003784640
Saved in:
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