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~person:"Fabra, María Eugenia"
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Fabra, María Eugenia
Gleißner, Werner
91
McAleer, Michael
84
Schuermann, Til
70
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62
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62
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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KAM effectiveness and future performance risk for FMCG companies : underlying risks of KAM
Rubio, Pedro
;
Fabra, María Eugenia
;
Labajo, Victoria
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 75-84)
.
2018
Persistent link: https://www.econbiz.de/10013277421
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