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~person:"Fam, Kim Shyan"
~source:"econis"
~subject:"Advertising"
~subject:"Preiselastizität"
~subject:"Publikationsbias"
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Fam, Kim Shyan
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Journal of business ethics : JOBE
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Addressing the advertising of controversial products in China : an empirical approach
Fam, Kim Shyan
;
Waller, David S.
;
Yang, Zhilin
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
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