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~person:"Fang, Yu-Hui"
~subject:"Brand management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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The journal of services marketing
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ECONIS (ZBW)
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An app a day keeps a customer connected : explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic
Fang, Yu-Hui
- In:
Information & management : the internat. journal of …
56
(
2019
)
3
,
pp. 377-391
Persistent link: https://www.econbiz.de/10012005341
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2
Exploring task-service fit and usefulness on branded applications continuance
Fang, Yu-Hui
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 574-588
Persistent link: https://www.econbiz.de/10011801597
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