Exploring task-service fit and usefulness on branded applications continuance
Yu-Hui Fang
| Year of publication: |
2017
|
|---|---|
| Authors: | Fang, Yu-Hui |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 6, p. 574-588
|
| Subject: | Continuance intention | Service-dominant logic | Branded applications | Goods-dominant logic | Psychological barriers | Task-service fit | Markenführung | Brand management | Service-Dominant Logic | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-07-2016-0256 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011801597