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~person:"Farhangmehr, Minoo"
~type:"article"
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Farhangmehr, Minoo
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Field guide to case study research in business-to-business marketing and purchasing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of promotion management : JPM
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Ground of visitors' post-trade fair behavior : an exploratory study
Sarmento, Maria
;
Farhangmehr, Minoo
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 735-750
Persistent link: https://www.econbiz.de/10011632054
Saved in:
2
A relationship marketing perspective to trade fairs : insights from participants
Sarmento, Maria Lurdes
;
Farhangmehr, Minoo
;
Simões, …
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 584-593
Persistent link: https://www.econbiz.de/10011339848
Saved in:
3
Applying a relationship marketing perspective to B2B trade fairs : the role of socialization episodes
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 131-141
Persistent link: https://www.econbiz.de/10010481956
Saved in:
4
B2B interactions at trade fairs and relationship quality : a conceptual approach
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Field guide to case study research in …
,
(pp. 167-189)
.
2014
Persistent link: https://www.econbiz.de/10011413789
Saved in:
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