Applying a relationship marketing perspective to B2B trade fairs : the role of socialization episodes
Maria Sarmento; Cláudia Simões; Minoo Farhangmehr
| Year of publication: |
2015
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|---|---|
| Authors: | Sarmento, Maria ; Simões, Cláudia ; Farhangmehr, Minoo |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 44.2015, p. 131-141
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| Subject: | Relationship quality | Interaction | Socialization episodes | Trade fair | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Messe | Lieferantenmanagement | Supplier relationship management | Soziale Beziehungen | Social relations |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010481956