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~person:"Farhat, Hana"
~subject:"Islam"
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Effect of religiosity on the decision to participate in a boycott : the moderating effect of brand loyalty : the case of Coca-Cola
Dekhil, Fawzi
;
Jridi, Hajer
;
Farhat, Hana
- In:
Journal of Islamic marketing : JIMA
8
(
2017
)
2
,
pp. 309-328
Persistent link: https://www.econbiz.de/10011750375
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