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~person:"Farley, John U."
~subject:"Konsumentenverhalten"
~type_genre:"Reprint"
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Brand management ; Vol. 2
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The structure of survey-based brand metrics
Lehmann, Donald R.
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Keller, Kevin Lane
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Farley, John U.
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2010
Persistent link: https://www.econbiz.de/10003924348
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