The structure of survey-based brand metrics
Year of publication: |
2010
|
---|---|
Authors: | Lehmann, Donald R. ; Keller, Kevin Lane ; Farley, John U. |
Published in: |
Brand management ; Vol. 2. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 71-93
|
Subject: | Markenführung | Brand management | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | China |
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