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~person:"Faroque, Anisur Rahman"
~subject:"Beziehungsmarketing"
~subject:"Corporate social responsibility"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand equity"
~subject:"brand loyalty"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
Corporate social responsibility
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brand equity
brand loyalty
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2
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Markenführung
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2
Unternehmenserfolg
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Beschwerdemanagement
1
Brand equity
1
Complaint management
1
Consumer behaviour
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Customer complaints
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Customer integration
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Industrial research
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Industrieforschung
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Innovation
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Konsumentenverhalten
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Marketingmanagement
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Negative customer engagement
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Aufsatz in Zeitschrift
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Faroque, Anisur Rahman
Gil Saura, Irene
5
Guzman, Francisco
5
Khan, Bilal Mustafa
4
Rahman, Mahabubur
4
Anabila, Peter
3
Anselmsson, Johan
3
Berenguer Contrí, Gloria
3
Chahal, Hardeep
3
Gray, David
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Iglesias, Oriol
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Johnson, Lester W.
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Kaufmann, Hans Rüdiger
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Liu, Chih-Hsing
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Lévy Mangin, Jean-Pierre
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Markovic, Stefan
3
Mirzaei, Abas
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Schivinski, Bruno
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Tran Trung Vinh
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Šerić, Maja
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Augusto, Mário Gomes
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Bang Nguyen Viet
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Bang, Nguyen
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Baumann, Chris
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Beig, Faseeh Amin
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Bhat, Savita
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Botha, Elsamari
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Brandão, Amélia Maria Pinto da Cunha
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Butt, Muhammad Mohsin
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Calvo Porral, Cristina
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Dutta, Kamani
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Ekinci, Yuksel
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Journal of business research : JBR
1
Journal of macromarketing
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ECONIS (ZBW)
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The role of corporate workplace inclusivity policies, brand equity, and innovation intensity in firm profitability : a moderated mediational approach
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 460-475
Persistent link: https://www.econbiz.de/10014433505
Saved in:
2
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
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