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~person:"Faroque, Anisur Rahman"
~subject:"Beziehungsmarketing"
~subject:"Corporate social responsibility"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand loyalty"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
Corporate social responsibility
Firm performance
Firmenimage
brand loyalty
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Brand management
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Markenführung
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Markenimage
2
Unternehmenserfolg
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Beschwerdemanagement
1
Brand equity
1
Complaint management
1
Consumer behaviour
1
Customer complaints
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Customer integration
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Industrial research
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Industrieforschung
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Innovation
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Konsumentenverhalten
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Kundenintegration
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Marketing management
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Marketingmanagement
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Negative customer engagement
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Relationship marketing
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Relative marketing capability
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brand equity
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corporate LGBT policy
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Aufsatz in Zeitschrift
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Faroque, Anisur Rahman
Gil Saura, Irene
5
Guzman, Francisco
5
Rahman, Mahabubur
4
Anabila, Peter
3
Berenguer Contrí, Gloria
3
Chahal, Hardeep
3
Iglesias, Oriol
3
Kaufmann, Hans Rüdiger
3
Liu, Chih-Hsing
3
Markovic, Stefan
3
Šerić, Maja
3
Anselmsson, Johan
2
Augusto, Mário Gomes
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Beig, Faseeh Amin
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Botha, Elsamari
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Bourgault, Normand
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Calvo Porral, Cristina
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Dutta, Kamani
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Ekinci, Yuksel
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Heitmann, Mark
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Hsiao, Chih-Yi
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Japutra, Arnold
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Jiang, Yanxin
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Khan, Bilal Mustafa
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Kim, Jewoo
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Lee, Jungwon
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Lévy Mangin, Jean-Pierre
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Manohar, Sridhar
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Molinillo, Sebastian
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Nika, Fayaz Ahmad
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Nuseir, Mohammed T.
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Park, Cheol
2
Prentice, Catherine
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Rodríguez-Serrano, M. Ángeles
2
Saha, Raiswa
2
Shabbir, Rizwan
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Sharma, Rajesh
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Journal of business research : JBR
1
Journal of macromarketing
1
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ECONIS (ZBW)
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The role of corporate workplace inclusivity policies, brand equity, and innovation intensity in firm profitability : a moderated mediational approach
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 460-475
Persistent link: https://www.econbiz.de/10014433505
Saved in:
2
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
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