//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Farris, Paul W."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
~type_genre:"Sammelwerk"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising industry"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising industry
2
Werbewirtschaft
2
Advertising planning
1
Betriebliche Budgetierung
1
Corporate budgeting
1
Corporate culture
1
Gross margin
1
Handelsspanne
1
USA
1
United States
1
Unternehmenskultur
1
Werbeplanung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Bibliografie enthalten
Sammelwerk
Sammlung
Article in journal
2
Language
All
English
2
Author
All
Farris, Paul W.
Koslow, Scott
8
Silk, Alvin J.
8
Windels, Kasey
7
Crawford, Robert
5
Sasser, Sheila L.
5
Berndt, Ernst R.
4
Kilgour, Mark
4
Knuth, Ingo
4
Laurie, Sally
4
Mortimer, Kathleen
4
Patwardhan, Padmini
4
Roca, David
4
Turnbull, Sarah
4
Forker, Olan D.
3
Levin, Elizabeth
3
McLeod, Charlotte
3
Moeran, Brian
3
Nyilasy, Gergely
3
Patwardhan, Hemant
3
Stuhlfaut, Mark W.
3
Waller, David S.
3
West, Douglas C.
3
Wilson, Rick T.
3
Ashley, Christy
2
Beard, Fred
2
Bilby, Julie
2
Brennan, Linda
2
Bright, Laura F.
2
Broyles, Sheri J.
2
Bruhn, Manfred
2
Campbell, Colin L.
2
Chen, Huan
2
Cheong, Yunjae
2
Davies, Mark
2
De Gregorio, Federico
2
Gal-Or, Esther
2
Habib, Sabrina
2
Holm, Karl-Friedrich
2
Kerr, Gayle
2
more ...
less ...
Published in...
All
Advances in marketing and public policy : a research annual
1
Journal of advertising research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
2
Manufacturer advertising and retail gross margins
Albion, Mark S.
- In:
Advances in marketing and public policy : a research annual
1
(
1987
),
pp. 107-136
Persistent link: https://www.econbiz.de/10001101681
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->