Manufacturer advertising and retail gross margins
Year of publication: |
1987
|
---|---|
Authors: | Albion, Mark S. |
Other Persons: | Farris, Paul W. (contributor) |
Published in: |
Advances in marketing and public policy : a research annual. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1048-1540, ZDB-ID 635995-4. - Vol. 1.1987, p. 107-136
|
Subject: | Handelsspanne | Gross margin | Werbewirtschaft | Advertising industry |
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