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~person:"Faulds, David J."
~person:"Hudetz, Kai"
~subject:"Handelsforschung"
~subject:"Mobile Marketing"
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Handelsforschung
Mobile Marketing
Einzelhandel
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Retail trade
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8
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Beziehungsmarketing
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Competition
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Connected shoppers
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Consumer decision process
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Consumer electronics
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Dienstleistungssektor
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Faulds, David J.
Hudetz, Kai
Swoboda, Bernhard
8
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5
Rudolph, Thomas
5
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Ausgewählte Studien des ECC-Handel
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Business horizons
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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ECONIS (ZBW)
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The mobile shopping revolution : redefining the consumer decision process
Faulds, David J.
;
Mangold, W. Glynn
;
Raju, P. S.
; …
- In:
Business horizons
61
(
2018
)
2
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011809180
Saved in:
2
E-Business 2008 : wo steht der mittelständische Handel? ; Ergebnisse der Studie "Internet im Handel 2008"
Hudetz, Kai
;
Strothmann, Sonja
- In:
Handel im Fokus : aus dem Instituts für …
60
(
2008
)
4
,
pp. 158-182
Persistent link: https://www.econbiz.de/10003776168
Saved in:
3
Kundenbindung über das Internet : Ergebnisse einer empirischen Studie
Hudetz, Kai
;
Duscha, Andreas
;
Wilke, Kai
-
2004
Persistent link: https://www.econbiz.de/10001962025
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