Kundenbindung über das Internet : Ergebnisse einer empirischen Studie
Kai Hudetz; Andreas Duscha; Kai Wilke
| Year of publication: |
2004
|
|---|---|
| Authors: | Hudetz, Kai ; Duscha, Andreas ; Wilke, Kai |
| Publisher: |
Köln : Inst. für Handelsforschung an der Univ. Köln |
| Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Internet | Marketingmanagement | Marketing management | Mobile Marketing | Mobile marketing | Deutschland | Germany | Einzelhandel |
| Extent: | 41 S Ill., graph. Darst 290 mm x 217 mm, 140 gr. |
|---|---|
| Series: | Ausgewählte Studien des ECC-Handel. - Köln : IfH, ZDB-ID 2229459-4. - Vol. 9 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | kart. : EUR 25.00 |
| ISBN: | 3-9807095-9-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001962025