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~person:"Feng, Hui"
~subject:"Consumer behaviour"
~subject:"Emerging economies"
~subject:"International marketing"
~subject:"Market entry"
~subject:"Markteintritt"
~subject:"Relationship marketing"
~subject:"Unternehmenserfolg"
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Consumer behaviour
Emerging economies
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Markteintritt
Relationship marketing
Unternehmenserfolg
Marketing management
7
Marketingmanagement
7
Marketing
4
Firm performance
3
Marketing strategy
2
Strategic marketing
2
marketing capabilities
2
Advertising
1
Beziehungsmarketing
1
Brand
1
Brand equity
1
Brand image
1
Brand love
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Brand management
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CMO marketing challenges
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Capability approach
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Capability-Ansatz
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China
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Competitive advantage
1
Competitive dynamism
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Competitive strategy
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Dynamic capabilities
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Dynamische Kompetenzen
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Firm growth
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Internationales Marketing
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Konsumentenverhalten
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Markenartikel
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Markenführung
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Markenimage
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Market research
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Market strategy
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Market value
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Marketing capabilities
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Marketing strateg
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Marketing theory
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Feng, Hui
Homburg, Christian
26
Kumar, V.
22
Bruhn, Manfred
21
Sheth, Jagdish N.
19
Bauer, Hans H.
14
Vrontis, Demetris
14
Hinson, Robert
13
O'Cass, Aron
13
Berndt, Ralph
12
Fantapié Altobelli, Claudia
12
Melewar, T. C.
11
Sander, Matthias
11
Adeola, Ogechi
10
Rajagopal
10
Verhoef, Peter C.
10
Douglas, Susan P.
9
Esch, Franz-Rudolf
9
Hawkins, Del I.
9
Ko, Eunju
9
Laukkanen, Tommi
9
Meissner, Hans Günther
9
Morgan, Neil A.
9
Schultz, Don E.
9
Terho, Harri
9
Backhaus, Klaus
8
Best, Roger J.
8
Boso, Nathaniel
8
Brettel, Malte
8
Calantone, Roger J.
8
Gierl, Heribert
8
Grönroos, Christian
8
Kleinaltenkamp, Michael
8
Ngo, Liem Viet
8
Palmatier, Robert W.
8
Perreault, William D.
8
Petersen, J. Andrew
8
Spann, Martin
8
Wiedmann, Klaus-Peter
8
Albers, Sönke
7
Büschken, Joachim
7
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international marketing
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
4
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1
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
2
Marketing capabilities in international marketing
Morgan, Neil A.
;
Feng, Hui
;
Whitler, Kimberly A.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Saved in:
3
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
4
Marketing department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
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