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Feng, Yang
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Journal of promotion management : innovations in planning and applied research
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A sponsorship disclosure is not enough? : how
advertising
literacy
intervention affects consumer reactions to sponsored influencer posts
Lou, Chen
;
Ma, Wenjuan
;
Feng, Yang
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 278-305
Persistent link: https://www.econbiz.de/10012423613
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