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When consumers learn to spot deception in advertising : testing a literacy intervention to combat greenwashing
Fernandes, Juliana
;
Segev, Sigal
;
Leopold, Joy K.
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1115-1149
Persistent link: https://www.econbiz.de/10012395645
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