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Journal of sport management : the official journal of the North American Society of Sport Management
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Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions
Biscaia, Rui
;
Correia, Abel
;
Fernando Rosado, Antonio
; …
- In:
Journal of sport management : the official journal of …
27
(
2013
)
4
,
pp. 288-302
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