Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions
| Year of publication: |
2013
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|---|---|
| Authors: | Biscaia, Rui ; Correia, Abel ; Fernando Rosado, Antonio ; Ross, Stephen D ; Maroco, João |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill : Human Kinetics Publ, ISSN 0888-4773, ZDB-ID 1052907x. - Vol. 27.2013, 4, p. 288-302
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