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~person:"Ferraro, Carla"
~person:"Hogg, Margaret K."
~person:"Kim, Jiyeon"
~subject:"Online retailing"
~subject:"Retail trade"
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Ferraro, Carla
Hogg, Margaret K.
Kim, Jiyeon
Zielke, Stephan
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European journal of marketing : EJM
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ECONIS (ZBW)
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Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
2
The role of mixed emotions in consumer behaviour : investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings
Penz, Elfriede
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 104-132
Persistent link: https://www.econbiz.de/10009007631
Saved in:
3
Adoption of sensory enabling technology for online apparel shopping
Kim, Jiyeon
;
Forsythe, Sandra
- In:
European journal of marketing : EJM
43
(
2009
)
9/10
,
pp. 1101-1120
Persistent link: https://www.econbiz.de/10009525805
Saved in:
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