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~person:"Ferrell, Odies C."
~person:"Gabrys, Enrico"
~person:"Nguyen, Bang Xuân"
~subject:"Marketingmanagement"
~type_genre:"Lehrbuch"
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Marketingmanagement
Consumer behaviour
4
Konsumentenverhalten
4
Marketing management
4
Beziehungsmarketing
3
Marketing
3
Relationship marketing
3
Theorie
3
Theory
3
Market research
2
Market segmentation
2
Marktforschung
2
Marktsegmentierung
2
Physical distribution
2
Vertrieb
2
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1
Advertising planning
1
Communication
1
Communication media
1
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1
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1
Kundenmanagement
1
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Ferrell, Odies C.
Gabrys, Enrico
Nguyen, Bang Xuân
Hawkins, Del I.
7
Mothersbaugh, David L.
5
Best, Roger J.
4
Olson, Jerry C.
4
Peter, Jerome Paul
4
Coney, Kenneth A.
2
Mothersbaugh, Linda L.
2
Pride, William M.
2
Sabel, Hermann
2
Tropp, Jörg
2
Unger, Fritz
2
Weiser, Christoph
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Armstrong, Gary
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1
Blem, Norman
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1
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1
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1
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1
Kleiser, Susan Bardi
1
Koch, Eric C.
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Levens, Michael
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Meffert, Heribert
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Opresnik, Marc Oliver
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ECONIS (ZBW)
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The dark side of CRM : customers, relationships and management
Nguyen, Bang Xuân
(
contributor
);
Simkin, Lyndon
(
contributor
)
-
2016
Persistent link: https://www.econbiz.de/10013547328
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2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
3
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
4
Mediaplanung : methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
); …
-
2007
-
5., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003375306
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