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~person:"Ferrell, Odies C."
~person:"Pride, William M."
~person:"Rayport, Jeffrey F."
~person:"Stormer, Henrik"
~subject:"Marktforschung"
~type_genre:"Glossar enthalten"
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Marktforschung
Beziehungsmarketing
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Relationship marketing
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Market research
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Ferrell, Odies C.
Pride, William M.
Rayport, Jeffrey F.
Stormer, Henrik
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1
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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