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~person:"Ferrell, Odies C."
~person:"Pride, William M."
~person:"Rayport, Jeffrey F."
~person:"Stormer, Henrik"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossar enthalten"
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Search: "Customer relationship management"
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Beziehungsmarketing
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Ferrell, Odies C.
Pride, William M.
Rayport, Jeffrey F.
Stormer, Henrik
Han, Heesup
52
Kumar, V.
51
Hollebeek, Linda D.
38
Mattila, Anna S.
36
Gil Saura, Irene
35
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35
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31
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30
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The journal of personal selling & sales management : JPSSM
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The journal of services marketing
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ECONIS (ZBW)
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1
Metaverse : shifting the reality of services
Gleim, Mark
;
McCullough, Heath
;
Ferrell, Odies C.
; …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10014473577
Saved in:
2
eBusiness & eCommerce : Management der digitalen Wertschöpfungskette
Meier, Andreas
;
Stormer, Henrik
-
2012
-
3. Aufl.
Persistent link: https://www.econbiz.de/10009621331
Saved in:
3
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
4
An assessment of the use of technology in the direct selling industry
Ferrell, Linda
;
Gonzalez-Padron, Tracy L.
;
Ferrell, Odies C.
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
2
,
pp. 157-165
Persistent link: https://www.econbiz.de/10003981280
Saved in:
5
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
6
Best face forward : why companies must improve their service interfaces with customers
Rayport, Jeffrey F.
;
Jaworski, Bernard J.
-
2007
-
[Reprint]
Persistent link: https://www.econbiz.de/10001902044
Saved in:
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