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~person:"Ferrell, Odies C."
~person:"Pride, William M."
~person:"Rayport, Jeffrey F."
~person:"Stormer, Henrik"
~type_genre:"Book section"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
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Beziehungsmarketing
6
Relationship marketing
6
Consumer behaviour
2
E-commerce
2
Electronic Commerce
2
Fuzzy sets
2
Fuzzy-Set-Theorie
2
Konsumentenverhalten
2
Market research
2
Market segmentation
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Marketing
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Marketing management
2
Marketingmanagement
2
Marktforschung
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Marktsegmentierung
2
Physical distribution
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Theorie
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Theory
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Vertrieb
2
Automation
1
Automatisierung
1
Betriebliche Wertschöpfung
1
Bremen
1
Business process management
1
Classification
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Computerized method
1
Computerunterstützung
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Customer data
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Customer service
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Customer value
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Kundendaten
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Kundenservice
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Kundenwert
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Online retailing
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Online-Handel
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Prozessmanagement
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Ferrell, Odies C.
Pride, William M.
Rayport, Jeffrey F.
Stormer, Henrik
Bruhn, Manfred
42
Homburg, Christian
29
Stauss, Bernd
23
Töpfer, Armin
23
Georgi, Dominik
18
Meyer, Anton
18
Hippner, Hajo
17
Reichwald, Ralf
16
Wilde, Klaus D.
16
Helmke, Stefan
15
Uebel, Matthias
14
Hadwich, Karsten
13
Krafft, Manfred
13
Piller, Frank T.
13
Stock-Homburg, Ruth
13
Ahlert, Dieter
12
Bauer, Hans H.
12
Huber, Frank
12
Link, Jörg
12
Ratten, Vanessa
12
Diller, Hermann
11
Günter, Bernd
11
Herrmann, Andreas
11
Kumar, V.
11
Reinartz, Werner J.
11
Kleinaltenkamp, Michael
10
Meffert, Heribert
10
Silberer, Günter
10
Belz, Christian
9
Büttgen, Marion
9
Hennig-Thurau, Thorsten
9
Keuper, Frank
9
Matzler, Kurt
9
Fournier, Susan
8
Rennhak, Carsten
8
Buhl, Hans Ulrich
7
Gouthier, Matthias H. J.
7
Greve, Goetz
7
Hansen, Ursula
7
Helm, Sabrina
7
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Harvard Graduate School of Business Administration
1
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E-marketing ; Vol. 1
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
1
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ECONIS (ZBW)
6
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1
A fuzzy logic approach for the assessment of online customers
Werro, Nicolas
;
Stormer, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009575371
Saved in:
2
eBusiness & eCommerce : Management der digitalen Wertschöpfungskette
Meier, Andreas
;
Stormer, Henrik
-
2012
-
3. Aufl.
Persistent link: https://www.econbiz.de/10009621331
Saved in:
3
A fuzzy logic approach for the assessment of online customers
Werro, Nicolas
;
Stormer, Henrik
- In:
Fuzzy methods for customer relationship management and …
,
(pp. 252-270)
.
2012
Persistent link: https://www.econbiz.de/10009703875
Saved in:
4
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
5
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
6
Best face forward : why companies must improve their service interfaces with customers
Rayport, Jeffrey F.
;
Jaworski, Bernard J.
-
2007
-
[Reprint]
Persistent link: https://www.econbiz.de/10001902044
Saved in:
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