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~person:"Ferrell, Odies C."
~person:"Pride, William M."
~person:"Rayport, Jeffrey F."
~person:"Stormer, Henrik"
~type_genre:"Case study"
~type_genre:"Glossar enthalten"
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Beziehungsmarketing
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Ferrell, Odies C.
Pride, William M.
Rayport, Jeffrey F.
Stormer, Henrik
Bruhn, Manfred
8
Homburg, Christian
7
Smith, Alan D.
6
Hollensen, Svend
5
Töpfer, Armin
4
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3
Kumar, V.
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Mainela, Tuija
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Mattmüller, Roland
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Bieger, Thomas
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Bock, Andreas H.
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Brennan, Ross
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Carù, Antonella
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Georgi, Dominik
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Kaunonen, Anna
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Harvard Graduate School of Business Administration
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E-marketing ; Vol. 1
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ECONIS (ZBW)
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A fuzzy logic approach for the assessment of online customers
Werro, Nicolas
;
Stormer, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009575371
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2
eBusiness & eCommerce : Management der digitalen Wertschöpfungskette
Meier, Andreas
;
Stormer, Henrik
-
2012
-
3. Aufl.
Persistent link: https://www.econbiz.de/10009621331
Saved in:
3
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
4
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
5
Best face forward : why companies must improve their service interfaces with customers
Rayport, Jeffrey F.
;
Jaworski, Bernard J.
-
2007
-
[Reprint]
Persistent link: https://www.econbiz.de/10001902044
Saved in:
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