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~person:"Ferrell, Odies C."
~subject:"Market research"
~subject:"Market segmentation"
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Ferrell, Odies C.
Dolnicar, Sara
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Dibb, Sally
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Rundle-Thiele, Sharyn
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Bauer, Hans H.
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Simkin, Lyndon
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Vayanos, Dimitri
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Raza, Syed Asif
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Jong, Frank de
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Caporale, Guglielmo Maria
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GrĂ¼n, Bettina
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McDonald, Malcolm
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Nijkamp, Peter
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Pepels, Werner
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Weill, Pierre-Olivier
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Cespa, Giovanni
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DeSarbo, Wayne S.
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Kubacki, Krzysztof
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Morris, Stephen
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Saayman, Melville
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Spann, Martin
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Wind, Yoram
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Bekaert, Geert
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Chawla, Deepak
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Degryse, Hans
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Dietrich, Timo
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ECONIS (ZBW)
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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