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~person:"Ferris, Sharmila Pixy"
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Brand Loyalty and Online Brand Communities: Is Brand Loyalty Being Strengthened Through Social Media?
Ferris, Sharmila Pixy
;
Barnet, Katherine
- In:
International Journal of Online Marketing (IJOM)
6
(
2016
)
3
,
pp. 50-61
experiences, and emotional connections to brands. Brand loyalty is defined in this study as pins,
likes
, or comments on a post by …
Persistent link: https://www.econbiz.de/10012046805
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