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~person:"Fetscherin, Marc"
~person:"Schmitt, Bernd"
~subject:"Markenartikel"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
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Search: subject_exact:"Brand image"
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Markenartikel
Brand image
26
Markenimage
26
Brand management
17
Consumer behaviour
17
Konsumentenverhalten
17
Markenführung
17
Brand
14
Beziehungsmarketing
8
Relationship marketing
8
Emotion
5
China
4
Brand hate
3
Brand love
3
Brand relationships
3
Designation of origin
3
Herkunftsbezeichnung
3
Automotive industry
2
Brand loyalty
2
Brand retaliation
2
Corporate reputation
2
Firmenimage
2
Index
2
Kfz-Industrie
2
Markentreue
2
Measurement
2
Messung
2
Perception
2
Viral marketing
2
Virales Marketing
2
Wahrnehmung
2
Addiction
1
Advertising
1
Anholt GfK Roper nation brand index (NBI)
1
Anxiety
1
Asia
1
Asien
1
Brand addiction
1
Brand architecture
1
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1
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Aufsatz in Zeitschrift
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13
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2
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English
14
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Fetscherin, Marc
Schmitt, Bernd
Sarkar, Abhigyan
15
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Bang, Nguyen
12
Khan, Imran
12
Phau, Ian
12
Melewar, T. C.
11
Sarkar, Juhi Gahlot
11
Ekinci, Yuksel
10
Guzman, Francisco
10
Keller, Kevin Lane
10
Rahman, Zillur
10
Loureiro, Sandra Maria Correia
9
Veloutsou, Cleopatra
8
Augusto, Mário Gomes
7
Christodoulides, George
7
Foroudi, Pantea
7
Johnson, Lester W.
7
Kaufmann, Hans Rüdiger
7
Kumar, Vikas
7
Romaniuk, Jenni
7
Sreejesh, S.
7
Abratt, Russell
6
Azar, Salim L.
6
Davvetas, Vasileios
6
Dawes, John
6
Delgado-Ballester, Elena
6
Gierl, Heribert
6
Gupta, Suraksha
6
Ilicic, Jasmina
6
Joshi, Richa
6
King, Ceridwyn
6
Ko, Eunju
6
Machado, Joana César
6
Pathak, Abhishek
6
Paul, Justin
6
Pitt, Leyland F.
6
Shimul, Anwar Sadat
6
Simkin, Lyndon
6
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The journal of product & brand management
3
The journal of brand management : an international journal
2
Brand management ; Vol. 1
1
European journal of marketing
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Journal of marketing
1
The journal of consumer marketing
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ECONIS (ZBW)
14
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1
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14
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
3
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
4
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
5
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
6
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
7
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
8
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
9
The CEO branding mix
Fetscherin, Marc
- In:
Journal of business strategy
36
(
2015
)
6
,
pp. 22-28
Persistent link: https://www.econbiz.de/10011594972
Saved in:
10
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
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