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~person:"Fetscherin, Marc"
~person:"Völckner, Franziska"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Schätzung"
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Markenführung
Markenimage
Schätzung
Brand image
33
Consumer behaviour
19
Konsumentenverhalten
19
Brand management
17
Brand
13
Markenartikel
13
Beziehungsmarketing
9
Relationship marketing
9
Designation of origin
7
Herkunftsbezeichnung
7
Brand extension
5
Markentransfer
5
China
4
Deutschland
4
Emotion
4
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Germany
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International marketing
4
Internationales Marketing
4
Measurement
4
Messung
4
Success factor
4
Brand hate
3
Brand love
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2
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Brand retaliation
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2
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1
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English
30
German
3
Author
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Fetscherin, Marc
Völckner, Franziska
Burmann, Christoph
71
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Huber, Frank
24
Sattler, Henrik
24
Guzman, Francisco
23
Bauer, Hans H.
22
De Chernatony, Leslie
22
Gierl, Heribert
22
Romaniuk, Jenni
22
Foroudi, Pantea
21
Usman, Osly
21
Han, Heesup
20
Baumgarth, Carsten
19
Japutra, Arnold
19
King, Ceridwyn
18
Sarkar, Abhigyan
18
Christodoulides, George
17
Wiedmann, Klaus-Peter
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Bruhn, Manfred
15
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Kumar, Vikas
14
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The journal of brand management : an international journal
3
The journal of product & brand management
3
Essays on the effects of brand names and prices on consumer behavior
2
International marketing review
2
Journal of business economics : JBE
2
Journal of marketing
2
Marketing letters : a journal of research in marketing
2
Brand management ; Vol. 3
1
Die Betriebswirtschaft : DBW
1
European journal of marketing
1
Handbook of contemporary marketing in China : theories and practices
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Multinational business review
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
The journal of consumer marketing
1
Tourism management : research, policies, practice
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
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ECONIS (ZBW)
33
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1
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33
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date (oldest first)
1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
3
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
4
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
5
How a CEO's
personality
, performance, and leadership predict advertising credibility : conceptualizing and measuring CEO brand image
Andreini, Daniela
;
Fetscherin, Marc
;
Zarantonello, Lia
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 110-124
Persistent link: https://www.econbiz.de/10012533690
Saved in:
6
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
7
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
8
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
9
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
10
The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver
;
Johnen, Marius
;
Völckner, Franziska
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
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