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~person:"Fetscherin, Marc"
~subject:"Brand retaliation"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Brand retaliation
Firmenimage
Herkunftsbezeichnung
Markenimage
Brand image
17
Brand management
16
Consumer behaviour
16
Konsumentenverhalten
16
Markenführung
16
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15
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15
Beziehungsmarketing
12
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12
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4
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4
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4
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4
Brand hate
3
Brand love
3
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3
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3
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3
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2
Index
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2
Indien
2
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Anholt GfK Roper nation brand index (NBI)
1
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Fetscherin, Marc
Melewar, T. C.
40
Diamantopoulos, Adamantios
29
Bang, Nguyen
28
Loureiro, Sandra Maria Correia
28
Phau, Ian
26
Foroudi, Pantea
22
Guzman, Francisco
22
Han, Heesup
20
Japutra, Arnold
20
Balmer, John M. T.
19
Keller, Kevin Lane
19
Gierl, Heribert
18
Romaniuk, Jenni
18
Gupta, Suraksha
17
Merrilees, Bill
17
Sarkar, Abhigyan
17
Christodoulides, George
16
Ekinci, Yuksel
16
Khan, Imran
16
King, Ceridwyn
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Gil Saura, Irene
15
Paul, Justin
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
De Chernatony, Leslie
14
Kumar, Vikas
14
Pelsmacker, Patrick de
14
Pike, Steven
14
Sattler, Henrik
14
Ko, Eunju
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Vrontis, Demetris
13
Das, Gopal
12
Giraldi, Janaina de Moura Engracia
12
Iglesias, Oriol
12
Jang, Soocheong
12
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The journal of brand management : an international journal
3
The journal of product & brand management
3
International marketing review
2
European journal of marketing
1
International journal of consumer studies
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of international consumer marketing
1
Multinational business review
1
The journal of consumer marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
17
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1
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10
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17
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
3
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
4
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
5
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
6
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
7
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
8
How a CEO's personality, performance, and leadership predict advertising credibility : conceptualizing and measuring CEO brand image
Andreini, Daniela
;
Fetscherin, Marc
;
Zarantonello, Lia
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 110-124
Persistent link: https://www.econbiz.de/10012533690
Saved in:
9
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
10
The CEO branding mix
Fetscherin, Marc
- In:
Journal of business strategy
36
(
2015
)
6
,
pp. 22-28
Persistent link: https://www.econbiz.de/10011594972
Saved in:
1
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