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~person:"Fetscherin, Marc"
~subject:"Consumer behaviour"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Retail trade"
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Search: subject:"Brand Management"
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Consumer behaviour
Firmenimage
Konsumentenverhalten
Retail trade
Brand management
19
Markenführung
19
Brand
16
Markenartikel
16
Beziehungsmarketing
13
Relationship marketing
13
Brand image
11
Markenimage
11
Brand loyalty
4
Emotion
4
Markentreue
4
Brand hate
3
Brand love
3
Brand relationships
3
Automotive industry
2
Brand relationship
2
Brand retaliation
2
China
2
Führungskräfte
2
Kfz-Industrie
2
Managers
2
Viral marketing
2
Virales Marketing
2
Abroad
1
Addiction
1
Anxiety
1
Auslandsinvestition
1
Beschwerdemanagement
1
Bibliography
1
Bibliometrics
1
Bibliometrie
1
Brand addiction
1
Brand avoidance
1
Brand naming
1
Brand revenge
1
Brand switching
1
Branding
1
CEO appearance
1
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15
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English
15
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Fetscherin, Marc
Melewar, T. C.
38
Phau, Ian
33
Loureiro, Sandra Maria Correia
32
Bang, Nguyen
26
Balmer, John M. T.
24
Ko, Eunju
24
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Wiedmann, Klaus-Peter
21
Hollebeek, Linda D.
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Swoboda, Bernhard
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Esch, Franz-Rudolf
16
Foroudi, Pantea
16
Khan, Imran
16
Kunkel, Thilo
15
Romaniuk, Jenni
15
Valette-Florence, Pierre
15
Vrontis, Demetris
15
Abratt, Russell
14
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Baumgarth, Carsten
13
Christodoulides, George
13
Dens, Nathalie
13
Huber, Frank
13
Park, C. Whan
13
Rahman, Zillur
13
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The journal of product & brand management
4
The journal of brand management : an international journal
3
Journal of business research : JBR
2
European journal of marketing
1
International journal of consumer studies
1
Journal of business strategy
1
Journal of consumer marketing
1
Journal of international consumer marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
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11
The CEO branding mix
Fetscherin, Marc
- In:
Journal of business strategy
36
(
2015
)
6
,
pp. 22-28
Persistent link: https://www.econbiz.de/10011594972
Saved in:
12
The effect of product category on consumer brand relationships
Fetscherin, Marc
;
Boulanger, Michèle
;
Gonçalves Filho, Cid
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 78-89
Persistent link: https://www.econbiz.de/10010384252
Saved in:
13
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
14
Consumer brand relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
15
Special issue: Consumer brand relationships
Fetscherin, Marc
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010410730
Saved in:
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