Consumer brand relationships : a research landscape
Year of publication: |
2014
|
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Authors: | Fetscherin, Marc ; Heinrich, Daniel |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 5, p. 366-371
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Subject: | consumer | brand | relationships | brand relationships | framework | taxonomy | brand connection | brand emotions | brand feeling | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Emotion | Markenimage | Brand image |
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