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~person:"Fetscherin, Marc"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
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Firmenimage
Herkunftsbezeichnung
Markenimage
Brand management
19
Markenführung
19
Brand image
18
Brand
17
Consumer behaviour
17
Konsumentenverhalten
17
Markenartikel
17
Beziehungsmarketing
13
Relationship marketing
13
China
5
Automotive industry
4
Brand loyalty
4
Emotion
4
Kfz-Industrie
4
Markentreue
4
Brand hate
3
Brand love
3
Brand relationships
3
Designation of origin
3
Measurement
3
Messung
3
Brand relationship
2
Brand retaliation
2
Führungskräfte
2
Index
2
India
2
Indien
2
Managers
2
Perception
2
Viral marketing
2
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2
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Abroad
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1
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1
Anholt GfK Roper nation brand index (NBI)
1
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1
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18
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Fetscherin, Marc
Burmann, Christoph
84
Melewar, T. C.
43
Esch, Franz-Rudolf
39
Keller, Kevin Lane
35
Huber, Frank
34
Phau, Ian
33
Loureiro, Sandra Maria Correia
31
Bang, Nguyen
29
Diamantopoulos, Adamantios
29
Balmer, John M. T.
27
Sattler, Henrik
25
Foroudi, Pantea
24
Bauer, Hans H.
23
Baumgarth, Carsten
23
De Chernatony, Leslie
23
Gierl, Heribert
22
Guzman, Francisco
22
Romaniuk, Jenni
22
Schade, Michael
22
Usman, Osly
21
Wiedmann, Klaus-Peter
21
Han, Heesup
20
Japutra, Arnold
20
Gupta, Suraksha
19
Bruhn, Manfred
18
Sarkar, Abhigyan
18
Tomczak, Torsten
18
Christodoulides, George
17
King, Ceridwyn
17
Merrilees, Bill
17
Ekinci, Yuksel
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Schmidt, Holger J.
16
Veloutsou, Cleopatra
16
Völckner, Franziska
16
Gil Saura, Irene
15
Langner, Tobias
15
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The journal of brand management : an international journal
3
The journal of product & brand management
3
International marketing review
2
European journal of marketing
1
Handbook of contemporary marketing in China : theories and practices
1
International journal of consumer studies
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of international consumer marketing
1
Multinational business review
1
The journal of consumer marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
18
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1
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10
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18
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
3
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
4
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
5
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
6
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
7
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
8
How a CEO's personality, performance, and leadership predict advertising credibility : conceptualizing and measuring CEO brand image
Andreini, Daniela
;
Fetscherin, Marc
;
Zarantonello, Lia
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 110-124
Persistent link: https://www.econbiz.de/10012533690
Saved in:
9
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
10
The CEO branding mix
Fetscherin, Marc
- In:
Journal of business strategy
36
(
2015
)
6
,
pp. 22-28
Persistent link: https://www.econbiz.de/10011594972
Saved in:
1
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