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~person:"Filieri, Raffaele"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Working Paper"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Brand equity"
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Consumer behaviour
Brand equity
2
Brand image
2
Brand management
2
Konsumentenverhalten
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Markenführung
2
Markenimage
2
Brand
1
Brand Mianzi
1
Brand experience
1
Brand popularity
1
China
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Chinese culture
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Country of origin
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Herkunftsbezeichnung
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Internet marketing
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Luxury brands
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Luxury goods
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Luxusgüter
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Markenartikel
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Filieri, Raffaele
Lévy Mangin, Jean-Pierre
6
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5
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4
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Divakaran, Pradeep Kumar Ponnamma
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Dutta, Kamani
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Dwivedi, Abhishek
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Journal of business research : JBR
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Unpacking the relationship between social media marketing and brand equity : the mediating role of consumers' benefits and experience
Zollo, Lamberto
;
Filieri, Raffaele
;
Rialti, Riccardo
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 256-267
Persistent link: https://www.econbiz.de/10012285993
Saved in:
2
A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
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