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~person:"Filieri, Raffaele"
~subject:"Public relations"
~subject:"Web 2.0 technologies"
~type_genre:"Article in journal"
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Public relations
Web 2.0 technologies
Social Web
21
Social web
21
Consumer behaviour
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19
Internet marketing
13
Online-Marketing
13
Viral marketing
9
Virales Marketing
9
Brand management
6
Markenführung
6
Social media
5
Beziehungsmarketing
4
Relationship marketing
4
Confidence
3
Crisis management
3
Emotion
3
Krisenmanagement
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Luxury goods
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Online retailing
3
Online-Handel
3
Vertrauen
3
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2
Content analysis
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Coronavirus
2
Customer integration
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Destination management
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Electronic word of mouth
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Instagram
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Filieri, Raffaele
Richter, Alexander
8
Saxton, Gregory D.
7
Kane, Gerald C.
6
Riemer, Kai
6
Smolnik, Stefan
6
Etter, Michael
5
Gretzel, Ulrike
5
Guo, Chao
5
Fernández-Cardador, Pedro
4
Hauptmann, Stefan
4
Hernández-García, Ángel
4
Iglesias-Pradas, Santiago
4
Koch, Michael
4
Mohamed, Ehab K. A.
4
Stocker, Alexander
4
Waters, Richard D.
4
Baxter, Gavin James
3
Bortree, Denise Sevick
3
Connolly, Thomas M.
3
Crotts, John C.
3
Dominic, P. D. D.
3
Drezner, Daniel W.
3
Fichman, Robert G.
3
Guo, Xunhua
3
Kang, Myunghwa
3
Ki, Eyun-Jung
3
Kirchner, Kathrin
3
Komodromos, Marcos
3
Kosalge, Parag Uma
3
Loureiro, Sandra Maria Correia
3
Magnini, Vincent P.
3
Majchrzak, Ann
3
Martin, Sebastian
3
Melewar, T. C.
3
Nicoli, Nicholas
3
Pakura, Stefanie
3
Pang, Augustine
3
Parise, Salvatore
3
Portmann, Edy
3
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Journal of business research : JBR
1
Psychology & marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
3
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1
"You post, I travel" : bloggers' credibility, digital engagement, and travelers' behavioral intention : the mediating role of hedonic and utilitarian motivations
Mainolfi, Giada
;
Lo Presti, Letizia
;
Marino, Vittoria
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1022-1034
Persistent link: https://www.econbiz.de/10013186905
Saved in:
2
Pictures of a crisis : destination marketing organizations' Instagram communication before and during a global health crisis
Mele, Emanuele
;
Filieri, Raffaele
;
De Carlo, Manuela
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303709
Saved in:
3
Eliciting positive emotion through strategic responses to COVID-19 crisis : evidence from the tourism sector
Li, Shuyang
;
Wang, Yichuan
;
Filieri, Raffaele
;
Zhu, Yuzhen
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013326616
Saved in:
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