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~person:"Finne, Åke"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Flugblatt"
~type_genre:"Handbuch"
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Journal of marketing communications
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
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Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
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Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10003881215
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