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~person:"Fisher, Dan"
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Fisher, Dan
Smith, Scott M.
40
Smith, Scott
32
Albaum, Gerald S.
10
Swinyard, William R.
7
Albaum, Gerald
6
Roster, Catherine A.
6
Smith, Scott L.
6
Allred, Chad R.
4
Schroeter, John R.
4
Smith, Scott J.
4
Whitlark, David B.
4
Brengman, Malaika
3
Brown, Jeffrey R.
3
Bufquin, Diego
3
Bujisic, Milos
3
Cox, Steven R.
3
Geuens, Maggie
3
Huff, Lenard C.
3
Kubickova, Marketa
3
McGarvey, Robert
3
Merunka, Dwight
3
Siemens, Jennifer Christie
3
Smith, Paul A.
3
Smith, Scott A.
3
Smith, Scott D.
3
Weijters, Bert
3
Weinland, Jeffrey
3
Bauer, Brad Alan
2
Bryson, Phillip J.
2
Carmone, Frank J.
2
Cornia, Gary C.
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Green, Paul E.
2
Hansen, Jared M.
2
Ivkovich, Zoran
2
Peterson, Robert A.
2
Rapert, Molly Inhofe
2
Schroeter, John R
2
Shipley, David J.
2
Smith, R. Scott
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International journal of electronic marketing and retailing : IJEMR
2
Marketing theory
2
Journal of advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of targeting, measurement and analysis for marketing
1
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ECONIS (ZBW)
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OLC EcoSci
3
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1
Sizing up without selling out : the role of authenticity in maintaining long-run consumer support for successful underdog brands
Siemens, Jennifer Christie
;
Weathers, Danny
;
Smith, Scott
; …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 78-97
Persistent link: https://www.econbiz.de/10012201584
Saved in:
2
Consumers bite on the social web about the film snakes on a plane
Fisher, Dan
;
Smith, Scott A.
- In:
International journal of electronic marketing and …
3
(
2010
)
3
,
pp. 241-260
Persistent link: https://www.econbiz.de/10009234917
Saved in:
3
Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie
;
Smith, Scott
;
Fisher, Dan
; …
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
Saved in:
4
Cocreation is chaotic : what it means for marketing when no one has control
Fisher, Dan
;
Smith, Scott
- In:
Marketing theory
11
(
2011
)
3
,
pp. 325-350
Persistent link: https://www.econbiz.de/10009355164
Saved in:
5
Cocreation is chaotic : what it means for marketing when no one has control
Fisher, Dan
;
Smith, Scott
- In:
Marketing theory
11
(
2011
)
3
,
pp. 325-350
Persistent link: https://www.econbiz.de/10009870761
Saved in:
6
Consumers bite on the social web about the film snakes on a plane
Fisher, Dan
;
Smith, Scott
- In:
International journal of electronic marketing and …
3
(
2010
)
3
,
pp. 241-260
Persistent link: https://www.econbiz.de/10009878525
Saved in:
7
Product expertise versus professional expertise : congruency between an endorser's chosen profession and the endorsed product
Siemens, Jennifer Christie
;
Smith, Scott
;
Fisher, Dan
; …
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
3
,
pp. 159-168
Persistent link: https://www.econbiz.de/10003760618
Saved in:
8
Research on Social and Public Issues and Health Policy - The Effects of Bar-Sponsored Alcohol Beverage Promotions Across Binge and Nonbinge Drinkers
Christie, Jennifer
;
Fisher, Dan
;
Kozup, John C.
;
Smith, …
- In:
Journal of public policy & marketing : JPP & M ; an …
20
(
2001
)
2
,
pp. 240-253
Persistent link: https://www.econbiz.de/10007040603
Saved in:
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